In an industry where the competition is stiff and companies often allocate substantial budgets to advertising, Matshepo Africa takes a different approach by focusing on product quality. Director Mr. Mathews Pulickan emphasizes the company's belief in the superiority of investing in product quality over marketing strategies. "There is no better marketing than high-quality products. While advertising can introduce our name to customers, only quality can sustain and advance our presence in the market," Mr. Pulickan stated.
The company's top-selling products, "Simba Grip 777" and "Simba Grip 555," along with the waterproofing solution "Ultra Guard," and grouting are in high demand, a testament to Matshepo Africa's quality-first approach. Despite the lack of significant advertising expenditure, these products have carved out a strong market position for the company.
Ms. Shery Yohannan, another director at Matshepo Africa, highlighted the competitive nature of the construction materials market. "Even in a market filled with options, our products stand out due to their unmatched quality and reasonable pricing," Ms. Shery Yohannan remarked. This strategy has not only retained but also attracted a loyal customer base.
Looking ahead, Matshepo Africa has ambitious plans for expansion. The company aims to establish additional manufacturing plants by the end of 2024 and introduce 10 new products to its lineup. This expansion is geared towards catering to the growing demand for its products, which have rapidly gained market traction. Matshepo Africa's commitment to quality over advertising expenditure is a unique strategy that sets it apart in the construction industry, promising continued growth and market leadership.